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  1. Positioning the Brand

    An Inside-Out Approach

    By Rik Riezebos, Jaap van der Grinten

    Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from...

    Published November 22nd 2011 by Routledge

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