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  1. Marketing Destinations and Venues for Conferences, Conventions and Business Events

    By Rob Davidson, Tony Rogers

    Series: Events Management

    Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future...

    Published April 24th 2006 by Routledge

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