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1-10 of 21 results for Author: robert e stevens (sorted by Publication Date, showing all)

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  1. Marketing Research

    Text and Cases, 2nd Edition

    By Bruce Wrenn, Robert E. Stevens, David L. Loudon

    Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second...

    Published August 20th 2013 by Routledge

  2. Strategic Planning for Not-for-Profit Organizations

    By William Winston, Robert E Stevens, David L Loudon, R Henry Migliore, Stanley G Williamson

    Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing...

    Published June 16th 2013 by Routledge

  3. Strategic Planning for Private Higher Education

    By Robert E Stevens, David L Loudon, Kenneth W Oosting, R Henry Migliore, Carle M Hunt

    With Strategic Planning for Private Higher Education you will improve your effectiveness in strategic planning to ensure the growth, success, and viability of your institution. The book’s emphasis on tested techniques and the examples from the authors’experiences in leading several private...

    Published April 14th 2013 by Routledge

  4. The Essentials of Marketing Research

    3rd Edition

    By Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon

    Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the...

    Published October 17th 2012 by Routledge

  5. Church and Ministry Strategic Planning

    From Concept to Success

    By William Winston, Robert E Stevens, David L Loudon, R Henry Migliore

    Spiritual management is required for spiritual organization, and yet a ministry’s master plan should be the Master’s plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out the many activities in which the church or...

    Published October 11th 2012 by Routledge

  6. Concise Encyclopedia of Insurance Terms

    By Lawrence Silver, Robert E Stevens, Kenneth Clow

    The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of...

    Published March 25th 2010 by Routledge

  7. Concise Encyclopedia of Professional Services Marketing

    By Kenneth E. Clow, Robert E Stevens

    Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including...

    Published December 8th 2008 by Routledge

  8. Concise Encyclopedia of Investing

    By Robert E Stevens, David L Loudon, Darren W. Oglesby

    Practical information for investing newcomers!Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you. This A-to-Z reference provides clear, concise explanations of basic as...

    Published November 30th 2006 by Routledge

  9. Market Opportunity Analysis

    Text and Cases

    By Robert E Stevens, David L Loudon, Philip K Sherwood, John Paul Dunn

    The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketabilityMarket Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new...

    Published April 17th 2006 by Routledge

  10. Concise Encyclopedia of Church and Religious Organization Marketing

    By Robert E Stevens, David L Loudon, Henry Cole, Bruce Wrenn

    Discover the marketing basics to draw new members—and more funds—to your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise...

    Published January 17th 2006 by Routledge

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