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11-20 of 21 results for Author: robert e stevens (sorted by Publication Date, showing all)

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  1. The Marketing Research Guide, Second Edition

    By Robert E Stevens, David L Loudon, Morris E Ruddick, Bruce Wrenn, Philip K Sherwood

    Get the tools you need for effective market research—including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis...

    Published October 27th 2005 by Routledge

  2. Application Service Providers in Business

    By Robert E Stevens, David L Loudon, Robert Mockler, Marc Gartenfeld

    Learn how to use Application Service Providers to enhance the future of your business!Application Service Providers in Business is a comprehensive analysis of the present ASP model and its place in business today. Business success in today’s information-intensive marketplace depends on a...

    Published May 25th 2005 by Routledge

  3. Concise Encyclopedia of Advertising

    By Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack

    At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific...

    Published March 28th 2005 by Routledge

  4. Marketing Management

    Text and Cases

    By Robert E Stevens, David L Loudon, Bruce Wrenn

    Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and...

    Published October 13th 2004 by Routledge

  5. Marketing Your Business

    A Guide to Developing a Strategic Marketing Plan

    By Robert E Stevens, David L Loudon, Ronald A Nykiel

    Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It...

    Published January 12th 2003 by Routledge

  6. Doing Business in Mexico

    A Practical Guide

    By Robert E Stevens, David L Loudon, Gus Gordon, Thurmon Williams

    Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and...

    Published January 22nd 2002 by Routledge

  7. Organizational Behavior

    By Robert E Stevens, David L Loudon, O. Jeff Harris, Jr, Sandra J Hartman

    Develop effective management skills with up-to-date theory and research!An effective understanding of workplace behavior requires a solid grounding in both principles and practice. Organizational Behavior provides both. This comprehensive textbook uses realistic case examples, self-tests, and...

    Published October 23rd 2001 by Routledge

  8. Church Wake-Up Call

    A Ministries Management Approach That is Purpose-Oriented and Inter-Generational in Outreach

    By William Benke, Le Etta Benke, Robert E Stevens, David L Loudon

    Is your church viable in the changing marketplace of today--and tomorrow?Today's church market is comprised of four cultural paradigms--Youth, Baby Busters (Generation X), Baby Boomers, and Pre-Boomers. Each has unique characteristics in terms of attitudes, spiritual orientation, values,...

    Published February 19th 2001 by Routledge

  9. Stress in College Athletics

    Causes, Consequences, Coping

    By Robert E Stevens, David L Loudon, Deborah A Yow, William W Bowden, James H Humphrey

    Stress in College Athletics: Causes, Consequences, Coping addresses the causes and consequences of stress in college sports and offers effective coping mechanisms that will help individuals understand and control stressors and emotions in their environment. Athletic administrators, coaches, student...

    Published May 24th 2000 by Routledge

  10. Marketing for Churches and Ministries

    By William Winston, Robert E Stevens, David L Loudon

    This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations....

    Published May 28th 1996 by Routledge

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