Skip to Content

Book Search

1-5 of 5 results for Author: robert g picard (sorted by Publication Date, showing all)
  1. Policy and Marketing Strategies for Digital Media

    Edited by Yu-li Liu, Robert G. Picard

    Series: Routledge Studies in New Media and Cyberculture

    With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address...

    Published April 27th 2014 by Routledge

  2. Media Product Portfolios

    Issues in Management of Multiple Products and Services

    Edited by Robert G. Picard

    Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized...

    Published February 13th 2013 by Routledge

  3. Media Firms

    Structures, Operations, and Performance

    Edited by Robert G. Picard

    Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book...

    Published December 11th 2011 by Routledge

  4. Media Firms

    Structures, Operations, and Performance

    Edited by Robert G. Picard

    Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book...

    Published July 9th 2007 by Routledge

  5. Digital Terrestrial Television in Europe

    Edited by Allan Brown, Robert G. Picard

    Digital technology for the production, transmission, and reception of television is expected to replace analogue transmission throughout the world. The timetable for this transition is uncertain and different projections have been made for virtually every country in the world. This book gives the...

    Published August 15th 2004 by Routledge

Simple Book Search

  1. Date-range:

Advanced Book Search

We suggest filling in as few fields as possible – this usually retrieves the best selection of search results.

Search Options
  1. Date-range: