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1. Media Product Portfolios

   Issues in Management of Multiple Products and Services

   Edited by Robert G. Picard

   Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized...

   Published February 13th 2013 by Routledge
2. Media Firms

   Structures, Operations, and Performance

   Edited by Robert G. Picard

   Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book...

   Published December 11th 2011 by Routledge
3. Digital Terrestrial Television in Europe

   Edited by Allan Brown, Robert G. Picard

   Digital technology for the production, transmission, and reception of television is expected to replace analogue transmission throughout the world. The timetable for this transition is uncertain and different projections have been made for virtually every country in the world. This book gives the...

   Published August 15th 2004 by Routledge
4. Media Firms

   Structures, Operations, and Performance

   Edited by Robert G. Picard

   Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book...

   Published April 30th 2002 by Routledge