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1. Prediction and Change of Health Behavior

   Applying the Reasoned Action Approach

   Edited by Icek Ajzen, Dolores Albarracin, Robert Hornik

   Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on attitudes and their effects on health-related behavior, the book demonstrates the profound impact of Fishbein and Ajzen’s theories of...

   Published March 6th 2007 by Psychology Press
2. Public Health Communication

   Evidence for Behavior Change

   Edited by Robert Hornik

   Series: Routledge Communication Series

   This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the...

   Published December 31st 2001 by Routledge
3. Public Health Communication

   Evidence for Behavior Change

   Edited by Robert Hornik

   Series: Routledge Communication Series

   This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the...

   Published December 31st 2001 by Routledge