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1-8 of 8 results for Author: robert l heath (sorted by Publication Date, showing all)
  1. Social Media and Public Relations

    Fake Friends and Powerful Publics

    By Judy Motion, Robert L. Heath, Shirley Leitch

    Series: Routledge New Directions in Public Relations & Communication Research

    Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under...

    To Be Published July 1st 2015 by Routledge

  2. Handbook of Risk and Crisis Communication

    Edited by Robert L. Heath, H. Dan O'Hair

    Series: Routledge Communication Series

    The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships,...

    Published May 6th 2010 by Routledge

  3. Rhetorical and Critical Approaches to Public Relations II

    2nd Edition

    Edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer

    Series: Routledge Communication Series

    This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public...

    Published February 19th 2009 by Routledge

  4. Handbook of Risk and Crisis Communication

    Edited by Robert L. Heath, H. Dan O'Hair

    The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships,...

    Published September 17th 2008 by Routledge

  5. Human Communication Theory and Research

    Concepts, Contexts, and Challenges, 2nd Edition

    By Robert L. Heath, Jennings Bryant

    Series: Routledge Communication Series

    Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the...

    Published May 15th 2007 by Routledge

  6. Responding to Crisis

    A Rhetorical Approach to Crisis Communication

    Edited by Dan Pyle Millar, Robert L. Heath

    Series: Routledge Communication Series

    In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well...

    Published October 1st 2003 by Routledge

  7. Human Communication Theory and Research

    Concepts, Contexts, and Challenges, 2nd Edition

    By Robert L. Heath, Jennings Bryant

    Series: Routledge Communication Series

    Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the...

    Published June 1st 2000 by Routledge

  8. Management of Corporate Communication

    From Interpersonal Contacts To External Affairs

    By Robert L. Heath

    Series: Routledge Communication Series

    Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to...

    Published June 1st 1994 by Routledge

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