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  1. Cases and Select Readings in Health Care Marketing

    By William Winston, Robert L Berl *Deceased*, Robert Sweeney

    Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of...

    Published July 5th 1989 by Routledge

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