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1-2 of 2 results for Author: robert waschik (sorted by Publication Date, showing all)
  1. Managerial Economics, Second Edition

    A Strategic Approach

    By Robert Waschik, Tim Fisher, David Prentice

    Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and...

    Published March 21st 2010 by Routledge

  2. Managerial Economics

    A Game Theoretic Approach

    By Tim Fisher, Robert Waschik

    This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business.Topics covered include:*product differentiation*price discrimination*hiring...

    Published July 24th 2002 by Routledge

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