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  1. New Horizons in Arts, Heritage, Nonprofit and Social Marketing

    Edited by Roger Bennett, Finola Kerrigan, Daragh O'Reilly

    Series: Key Issues in Marketing Management

    Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of...

    Published May 10th 2012 by Routledge

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