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1-2 of 2 results for Author: roger j baran (sorted by Publication Date, showing all)
  1. CRM

    The Foundation of Contemporary Marketing Strategy

    By Roger J. Baran, Robert J. Galka

    This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of...

    Published February 25th 2013 by Routledge

  2. International Joint Ventures in East Asia

    By Erdener Kaynak, Yigang Pan, Roger J Baran

    Rapid development in East Asia and the growing importance of the role of international joint ventures there has caused a need for more research on the region. International Joint Ventures in East Asia provides a state-of-the-art review of research on international joint ventures (IJVs) in East Asia...

    Published May 6th 1996 by Routledge

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