The Foundation of Contemporary Marketing Strategy
This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of...
Published February 24th 2013 by Routledge
Rapid development in East Asia and the growing importance of the role of international joint ventures there has caused a need for more research on the region. International Joint Ventures in East Asia provides a state-of-the-art review of research on international joint ventures (IJVs) in East Asia...
Published May 5th 1996 by Routledge