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  1. Destination Brands

    3rd Edition

    By Nigel Morgan, Annette Pritchard, Roger Pride

    This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses...

    Published March 8th 2011 by Routledge

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