Series: Electronic Media Research Series
Questions regarding the relation between media and morality have been a lasting concern. Can media exposure shape or alter moral values? Does morality influence how audience members select, interpret and respond to media content? Attempts to answer such questions are hindered by the complex nature...
Published April 24th 2012 by Routledge
Current Research on Audience Preferences and Reactions
Series: Routledge Communication Series
Why do so many of us enjoy being told frightening stories? What are some of the consequences that result from such exposure? In light of the considerable popularity of horror films over the last three decades, these questions have become the focus of growing attention for many scholars. However,...
Published December 31st 1995 by Routledge