This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign...
Published December 21st 2012 by Routledge
Print, Broadcast, and Public Relations, 4th Edition
MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic...
Published January 19th 2012 by Routledge
A Writing Workbook for Emerging and Established Media, 4th Edition
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will...
Published November 23rd 2011 by Routledge
A Writing Workbook for Emerging and Established Media, 3rd Edition
Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense...
Published November 26th 2007 by Routledge
While veterinary medicine has always valued the concepts and methods of epidemiology, they are virtually inseparable in today’s clinical practice. With access to an ever-expanding number of journals, as well as countless Internet sources, more and more veterinarians are practicing evidence-based...
Published September 7th 2005 by CRC Press
Empowerment-Based Models and Program Applications
Improve quality of life for patients with HIV/AIDS! Practice Issues in HIV/AIDS Services: Empowerment-Based Models and Program Applications provides a sound framework of intervention practices for case managers and care coordinators to help HIV/AIDS patients live longer and healthier lives. This...
Published August 23rd 2004 by Routledge
This innovative text offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice. Drawing from his...
Published January 1st 2002 by Routledge
Building on the Strengths of Communities
How is being gay in a rural community different from the more publicized experiences of urban and suburban gay people? What impact do the attitudes and beliefs of rural residents have on their acceptance of social services? How does the HIV epidemic continue to define new realities,...
Published February 10th 1998 by Routledge