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1-10 of 12 results for Author: ronald d smith (sorted by Publication Date, showing all)

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  1. Becoming a Public Relations Writer Instructor's Manual

    A Writing Process Workbook for the Profession, 2nd Edition

    By Ronald D. Smith

    Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as...

    Published October 17th 2013 by Routledge

  2. Strategic Planning for Public Relations

    4th Edition

    By Ronald D. Smith

    This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign...

    Published December 20th 2012 by Routledge

  3. MediaWriting

    Print, Broadcast, and Public Relations, 4th Edition

    By W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith

    MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic...

    Published January 18th 2012 by Routledge

  4. Becoming a Public Relations Writer

    A Writing Workbook for Emerging and Established Media, 4th Edition

    By Ronald D. Smith

    Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will...

    Published November 22nd 2011 by Routledge

  5. Strategic Planning for Public Relations

    3rd Edition

    By Ronald D. Smith

    This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic...

    Published April 19th 2009 by Routledge

  6. MediaWriting

    Print, Broadcast, and Public Relations, 3rd Edition

    By W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith

    Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting...

    Published December 18th 2008 by Routledge

  7. Becoming a Public Relations Writer

    A Writing Workbook for Emerging and Established Media, 3rd Edition

    By Ronald D. Smith

    Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense...

    Published November 25th 2007 by Routledge

  8. Veterinary Clinical Epidemiology, Third Edition

    By Ronald D. Smith

    While veterinary medicine has always valued the concepts and methods of epidemiology, they are virtually inseparable in today’s clinical practice. With access to an ever-expanding number of journals, as well as countless Internet sources, more and more veterinarians are practicing evidence-based...

    Published September 6th 2005 by CRC Press

  9. Strategic Planning for Public Relations

    2nd Edition

    By Ronald D. Smith

    First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company....

    Published September 14th 2004 by Routledge

  10. Practice Issues in HIV/AIDS Services

    Empowerment-Based Models and Program Applications

    By R Dennis Shelby, James D Smith, Ronald J Mancoske

    Improve quality of life for patients with HIV/AIDS! Practice Issues in HIV/AIDS Services: Empowerment-Based Models and Program Applications provides a sound framework of intervention practices for case managers and care coordinators to help HIV/AIDS patients live longer and healthier lives. This...

    Published August 22nd 2004 by Routledge

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