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1. The Routledge Companion to Identity and Consumption

   Edited by Ayalla A. Ruvio, Russell W. Belk

   Series: Routledge Companions in Business, Management and Accounting

   "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the...

   Published December 17th 2012 by Routledge
2. The Routledge Companion to Digital Consumption

   Edited by Russell W. Belk, Rosa Llamas

   Series: Routledge Companions in Business, Management and Accounting

   The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work,...

   Published December 17th 2012 by Routledge