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1-3 of 3 results for Author: ruth rentschler (sorted by Publication Date, showing all)
  1. Arts Governance

    People, Passion, Performance

    By Ruth Rentschler

    Series: Routledge Research in Creative and Cultural Industries Management

    Since the crisis in governance which led to a shortage of capable board members, recent years have seen the emergence of the enterprising arts organisation – a development which has led to the need for new types of board members who have a greater understanding of 'mission, money and merit' within...

    To Be Published November 6th 2014 by Routledge

  2. The Routledge Companion to Arts Marketing

    Edited by Daragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner

    Series: Routledge Companions in Business, Management and Accounting

    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in...

    Published November 28th 2013 by Routledge

  3. Museum Marketing

    By Ruth Rentschler, Anne-Marie Hede

    Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for...

    Published July 3rd 2007 by Routledge

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