People, Passion, Performance
Starting from the crisis in governance that has led to a shortage of capable board members, this book explores the world of the arts board member, specifically focussing on governance and boards from the unique perspective of the cultural and creative industries. As recent years have seen the...
To Be Published September 29th 2014 by Routledge
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in...
Published November 27th 2013 by Routledge
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for...
Published July 2nd 2007 by Routledge