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1-2 of 2 results for Author: s ratneshwar (sorted by Publication Date, showing all)
  1. Inside Consumption

    Consumer Motives, Goals, and Desires

    Edited by S. Ratneshwar, David Glen Mick

    Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the...

    Published August 11th 2005 by Routledge

  2. The Why of Consumption

    Contemporary Perspectives on Consumer Motives, Goals and Desires

    By Cynthia Huffman, David Glen Mick, S. Ratneshwar

    Series: Routledge Interpretive Marketing Research

    This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:...

    Published April 17th 2003 by Routledge

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