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  1. The Internationalisation of Retailing in Asia

    Edited by Sang Chul Choi, John Dawson, Roy Larke, Masao Mukoyama

    Series: Routledge Advances in Asia-Pacific Business

    European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less so in Europe. The major European and American retailers are now entering Asia and competing...

    Published July 31st 2003 by Routledge

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