Book Search

1. The Routledge Handbook of Tourism Marketing

   Edited by Scott Mccabe

   The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of...

   To Be Published November 18th 2013 by Routledge
2. Marketing Communications in Tourism and Hospitality

   By Scott McCabe

   The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.How can marketing...

   Published October 29th 2008 by Routledge