Book Search
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Hollywood Planet
Global Media and the Competitive Advantage of Narrative Transparency
Series: Routledge Communication Series
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles...
Published July 12th 1999 by Routledge
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Hollywood Planet
Global Media and the Competitive Advantage of Narrative Transparency
Series: Routledge Communication Series
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles...
Published April 30th 1999 by Routledge