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  1. Managing and Marketing Tourist Destinations

    Strategies to Gain a Competitive Edge

    By Metin Kozak, Seyhmus Baloglu

    Series: Routledge Advances in Tourism

    Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus...

    Published September 4th 2012 by Routledge

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