Showcasing the latest thinking and research in sport marketing from around the world, this book goes further than any other in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from 14 countries, it examines theories,...
To Be Published September 14th 2015 by Routledge
Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global market place. Now in a fully revised and updated second edition, International Cases in Sport Business presents an unparalleled range of brand new,...
To Be Published July 31st 2015 by Routledge
Managing Football is the first book to directly respond to the rapid managerial, commercial and global development of the sport and offers a thorough analysis of how the football industry can meet the challenges that flow from these developments. Expertly edited by two well known specialists in...
Published September 3rd 2009 by Routledge
International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked. This book is a truly international text examining sports from a...
Published November 18th 2007 by Routledge