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International Marketing (RLE International Business)

A Strategic Approach to World Markets

By Simon Majaro

Series: Routledge Library Editions: International Business

Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient...

Published November 26th 2012 by Routledge

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