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  1. Retail and Marketing Channels (RLE Retailing and Distribution)

    Edited by Srinivas K. Reddy, Luca Pellegrini

    Series: Routledge Library Editions: Retailing and Distribution

    Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an...

    Published April 9th 2014 by Routledge

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