Skip to Content

Book Search

1-3 of 3 results for Author: stan maklan (sorted by Publication Date, showing all)
  1. Customer Relationship Management

    Concepts and Technologies, 3rd Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used,...

    To Be Published February 5th 2015 by Routledge

  2. Customer Relationship Management

    2nd Edition

    By Francis Buttle, Stan Maklan

    This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the...

    Published August 28th 2008 by Routledge

  3. Customer Relationship Management

    By Simon Knox, Adrian Payne, Lynette Ryals, Stan Maklan, Joe Peppard

    Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.The book...

    Published October 28th 2002 by Routledge

Simple Book Search

  1. Date-range:

Advanced Book Search

We suggest filling in as few fields as possible – this usually retrieves the best selection of search results.

Search Options
  1. Date-range: