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Storytelling in Management Practice
Dynamics and Implications
Series: Routledge Studies in Management, Organizations and Society
Since the early 2000s, storytelling as a means of managerial communication has been increasingly advocated, with a focus on the management practices of leadership, change and organizational culture. Most research on storytelling in management practice derives from practitioner experience, but...
To Be Published May 26th 2013 by Routledge