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1-4 of 4 results for Author: stephan liozu (sorted by Publication Date, showing all)
  1. Pricing and the Sales Force

    Edited by Andreas Hinterhuber, Stephan M Liozu

    Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting"--converting those list prices into the realized sales, and as a result, greater profitability? This is the...

    To Be Published August 31st 2015 by Routledge

  2. Pricing and Human Capital

    A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills

    By Stephan M Liozu

    The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are more and more accepted as full-fledged member of marketing and finance teams. However, in many of these organizations, pricing professionals...

    To Be Published June 30th 2015 by Routledge

  3. The ROI of Pricing

    Measuring the Impact and Making the Business Case

    Edited by Stephan Liozu, Andreas Hinterhuber

    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results,...

    Published January 22nd 2014 by Routledge

  4. Innovation in Pricing

    Contemporary Theories and Best Practices

    Edited by Andreas Hinterhuber, Stephan Liozu

    Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This...

    Published September 17th 2012 by Routledge

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