Calculating ROI and making the business case
To Be Published March 29th 2014 by Routledge
Contemporary Theories and Best Practices
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This...
Published September 17th 2012 by Routledge