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1. Measuring the Impact of Pricing

   Calculating ROI and making the business case

   Edited by Stephan Liozu, Andreas Hinterhuber

   To Be Published March 29th 2014 by Routledge
2. Innovation in Pricing

   Contemporary Theories and Best Practices

   Edited by Andreas Hinterhuber, Stephan Liozu

   Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This...

   Published September 17th 2012 by Routledge