Measuring the Impact and Making the Business Case
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results,...
To Be Published January 22nd 2014 by Routledge
Contemporary Theories and Best Practices
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This...
Published September 17th 2012 by Routledge