And Other Marketing Animals
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity...
To Be Published July 8th 2014 by Routledge
A concise and user-friendly guide, Handbook of Mental Health Nursing helps nursing students learn the essential skills required for practice. This practical handbook is informed by an interdisciplinary understanding of mental health problems and the recovery from mental health difficulties....
Published April 26th 2012 by CRC Press
Ancient Rhetoric/Radical Praxis
Situating contemporary critical praxis at the intersection of the social, the political, and the rhetorical, this book is a provocative inquiry into the teaching philosophies of Plato’s Socrates and Paulo Freire that has profound implications for contemporary education. Brown not only sheds new...
Published October 23rd 2011 by Routledge
Self-Assessment Colour Review, Third Edition
Integrated self-test questions, illustrations and detailed explanations, providing new material on sleep disordered breathing, the newer methods of staging of lung cancer, interstitial lung diseases and infections all of which have developed in importance since the last edition of the book....
Published April 14th 2011 by CRC Press
Knowledge, Ritual, and Art
Buddhist Manuscript Cultures explores how religious and cultural practices in premodern Asia were shaped by literary and artistic traditions as well as by Buddhist material culture. This study of Buddhist texts focuses on the significance of their material forms rather than their doctrinal contents...
Published January 19th 2011 by Routledge
The Marketing and Consumption of Literature
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being...
Published October 15th 2008 by Routledge
Art, Aesthetics and the Avant-Garde
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an...
Published March 14th 2007 by Routledge
This guide serves as a readable, informative text which describes this clinical approach to stroke, including succinct descriptions of the underlying pathophysiology of stroke and clearly expressed advice regarding clinical diagnosis and management. The book will stand as an indispensable reference...
Published March 14th 2006 by CRC Press
The context and environment of public services is becoming increasingly complex and the management of change and innovation is now a core task for the successful public manager. This text aims to provide its readers with the skills necessary to understand, manage and sustain...
Published April 13th 2005 by Routledge