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1-2 of 2 results for Author: stephen d bruning (sorted by Publication Date, showing all)
  1. Public Relations As Relationship Management

    A Relational Approach To the Study and Practice of Public Relations

    Edited by John A. Ledingham, John A. Ledingham, Stephen D. Bruning, Eyun-Jung Ki, Jeong-Nam Kim

    Series: Routledge Communication Series

    The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary...

    Published March 31st 2001 by Routledge

  2. Public Relations As Relationship Management

    A Relational Approach To the Study and Practice of Public Relations

    Edited by John A. Ledingham, Stephen D. Bruning

    Series: Routledge Communication Series

    The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary...

    Published February 11th 2000 by Routledge

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