Book Search

1. Revealing the Corporation

   Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing

   Edited by John Balmer, Stephen Greyser

   An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original...

   Published March 12th 2003 by Routledge