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1-3 of 3 results for Author: stephen lacy (sorted by Publication Date, showing all)
  1. Analyzing Media Messages

    Using Quantitative Content Analysis in Research, 3rd Edition

    By Daniel Riffe, Stephen Lacy, Frederick Fico

    Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can...

    Published December 16th 2013 by Routledge

  2. Media Management

    A Casebook Approach, 4th Edition

    By George Sylvie, Jan Wicks, LeBlanc, C. Ann Hollifield, Stephen Lacy, Ardyth Sohn, Broadrick

    Series: Routledge Communication Series

    Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of...

    Published August 30th 2007 by Routledge

  3. Analyzing Media Messages

    Using Quantitative Content Analysis in Research, 2nd Edition

    By Daniel Riffe, Stephen Lacy, Frederick Fico

    Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions...

    Published June 14th 2005 by Routledge

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