Using Quantitative Content Analysis in Research, 3rd Edition
Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can...
Published December 16th 2013 by Routledge
A Casebook Approach, 4th Edition
Series: Routledge Communication Series
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of...
Published August 30th 2007 by Routledge
Using Quantitative Content Analysis in Research, 2nd Edition
Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions...
Published June 14th 2005 by Routledge