Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this excitement, while...
Published June 8th 2014 by Psychology Press
Classic and Contemporary Theories and Research
This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and...
Published October 31st 2001 by Psychology Press
Finding ways to reduce prejudice and discrimination is the central issue in attacking racism in our society. Yet this book is almost unique among scientific volumes in its focus on that goal. This important book combines critical analysis of theories about how to reduce prejudice and discrimination...
Published April 30th 2000 by Psychology Press