The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 30 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing...
To Be Published July 30th 2015 by Routledge
This concise and accessible text explores how the international community is responding to the challenge of sustainable development. It also investigates the prospect for and barriers to the promotion of sustainable development in the high consumption societies of the industrialised world,...
To Be Published June 19th 2015 by Routledge
Puzzles and Patterns for the Bead Crochet Artist
Designed for crafters, puzzle lovers, and pattern designers alike, Crafting Conundrums: Puzzles and Patterns for the Bead Crochet Artist provides methods, challenges, and patterns that offer a springboard for creative exploration. All are illustrated with beautiful color diagrams and photographs....
Published December 17th 2014 by A K Peters/CRC Press
New governance practices at the sub-national level in Europe
The book explores how implementation strategies engage sub-national, regional and local actors in the promotion of sustainable development. Following the obligations incurred at the Rio Earth Summit and the related UNCED process, European states began to produce sustainable development strategies...
Published July 29th 2010 by Routledge
The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the...
Published October 2nd 2007 by Routledge
The promotion of sustainable development opens up the debates surrounding our relationship with the natural world, what constitutes social progress, and the character of development in the present and into the future. Answering the need for an introductory, comprehensive, yet critical book that...
Published December 14th 2005 by Routledge
The text is aimed at CEOs and all executive management, however the scope of the material will engage the entire organization. The authors identify the key ingredients of service excellence and show how leading companies have achieved success. Each chapter begins with a review of the key components...
Published July 8th 2004 by Routledge
The Environment, Democracy and Economic Reform in East Central Europe
This volume explores the impact of democratization and marketization on the environment in East Central Europe. The essays investigate: how the twin processes of change affect the physical environment; the expression of environmental interest; and environmental management policies....
Published September 29th 1998 by Routledge
The concept of sustainable development was popularised by the 1987 Brundtland Report and became a central theme in the EU's Fifth Environmental Action Programme. It dominated the Rio Earth Summit and its promotion has been much in evidence in the subseque...
Published August 27th 1997 by Routledge