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1-1 of 1 results for Author: susan e middlestadt (sorted by Publication Date, showing all)

  1. Social Marketing

    Theoretical and Practical Perspectives

    Edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt

    Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain...

    Published April 30th 1997 by Psychology Press

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