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1-2 of 2 results for Author: susan fournier (sorted by Publication Date, showing all)
  1. Consumers and Their Brands

    Edited by Susan Fournier, Michael Breazeale, Jill Avery

    To Be Published June 29th 2015 by Routledge

  2. Consumer-Brand Relationships

    Theory and Practice

    Edited by Susan Fournier, Michael Breazeale, Marc Fetscherin

    The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how...

    Published March 5th 2013 by Routledge

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