The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 30 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing...
To Be Published October 1st 2015 by Routledge
The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the...
Published October 3rd 2007 by Routledge
Doing Practitioner Research Differently encourages those embarking on practitioner research to consider the validity of innovative methods and styles of reporting. The book looks at three methods of enquiry and reporting - visualisation, conversation and fictional writing.Using practitioners' own...
Published March 22nd 2001 by Routledge
Positive Alternatives to School Exclusion looks at what schools can do to build more harmonious communities and engage students - particularly those at risk of exclusion - more productively in all areas of school life. It describes the Positive Alternatives to School Exclusion Project, a...
Published August 24th 2000 by Routledge
Debates and Dilemmas
Differentiation is a key part of effective teaching and is currently an INSET priority for many secondary schools. By giving real-life examples, this book makes links between the theory of differentiation and some of the wide range of good practice already happening in schools. It explores the...
Published July 25th 1996 by Routledge