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1-5 of 5 results for Author: susan horner (sorted by Publication Date, showing all)
  1. Contemporary Hospitality and Tourism Management Issues in China and India

    By Stephen Ball, Susan Horner, Kevin Nield

    This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing...

    Published July 12th 2007 by Routledge

  2. Consumer Behaviour in Tourism

    2nd Edition

    By John Swarbrooke, John Swarbrooke, Susan Horner

    Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transportNow fully revised and updated, the second edition of this bestselling...

    Published October 27th 2006 by Routledge

  3. Leisure Marketing

    By Susan Horner, John Swarbrooke

    Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and...

    Published December 15th 2004 by Routledge

  4. International Cases in Tourism Management

    By Susan Horner, John Swarbrooke

    International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as...

    Published December 9th 2003 by Routledge

  5. Business Travel and Tourism

    By John Swarbrooke, Susan Horner

    'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:* The global business...

    Published September 14th 2001 by Routledge

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