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  1. Scaling Methods

    2nd Edition

    By Peter Dunn-Rankin, Gerald A. Knezek, Susan R. Wallace, Shuqiang Zhang

    Scaling Methods is written for professionals in the behavioral sciences who analyze data that results from subjective responses. Other books on scaling attitudes or measuring perceptions focus on the psychometrician's view of measurement. This book focuses on the users' view by concentrating on...

    Published July 12th 2004 by Psychology Press

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