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  1. Strategic Management and Online Selling

    Creating Competitive Advantage with Intangible Web Goods

    By Susanne Royer

    Series: Routledge Advances in Management and Business Studies

    Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking....

    Published November 2nd 2012 by Routledge

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