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1. Social Communication in Advertising

   Consumption in the Mediated Marketplace, 3rd Edition

   By William Leiss, William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill

   Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence...

   Published September 27th 2005 by Routledge
2. The Codes of Advertising

   Fetishism and the Political Economy of Meaning in the Consumer Society

   By Sut Jhally

   This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers...

   Published December 11th 1990 by Routledge
3. Cultural Politics in Contemporary America

   Edited by Sut Jhally, Ian Angus

   The Hollywood Presidency of Ronald Reagan was founded on the skills of the 'Great Communicator'; Bruce Springsteen's 'Born in the USA' is used by the Chrysler Corporation to assure us that the 'pride is back'; feminists and right-wing militants converge to oppose pornography; racial tensions...

   Published December 7th 1988 by Routledge