Consumption in the Mediated Marketplace, 3rd Edition
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence...
Published September 27th 2005 by Routledge
Fetishism and the Political Economy of Meaning in the Consumer Society
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers...
Published December 11th 1990 by Routledge
The Hollywood Presidency of Ronald Reagan was founded on the skills of the 'Great Communicator'; Bruce Springsteen's 'Born in the USA' is used by the Chrysler Corporation to assure us that the 'pride is back'; feminists and right-wing militants converge to oppose pornography; racial tensions...
Published December 7th 1988 by Routledge