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1-3 of 3 results for Author: sylvia m chan olmsted (sorted by Publication Date, showing all)
  1. Competitive Strategy for Media Firms

    Strategic and Brand Management in Changing Media Markets

    By Sylvia M. Chan-Olmsted

    Series: Routledge Communication Series

    Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to...

    Published May 18th 2006 by Routledge

  2. Handbook of Media Management and Economics

    Edited by Alan B. Albarran, Sylvia M. Chan-Olmsted, Michael O. Wirth

    Series: Media Management and Economics Series

    This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the...

    Published July 15th 2005 by Routledge

  3. Traditional Media and the Internet

    The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management

    Edited by Sylvia M. Chan-Olmsted

    This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's...

    Published October 12th 2004 by Routledge

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