Strategic and Brand Management in Changing Media Markets
Series: Routledge Communication Series
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to...
Published May 17th 2006 by Routledge
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the...
Published July 14th 2005 by Routledge
The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management
This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's...
Published October 11th 2004 by Routledge