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  1. Key Account Selection Matrix (Windows 2000 version)

    By The Marketing Process Company

    Key Account Selection Matrix is a software-based customer portfolio analysis framework for DIY application and is a companion to McDonald, Rogers and Woodburn's 'Key Customers: How to manage them profitably'. This framework:* Addresses one of the hottest areas in strategic marketing and customer...

    Published May 1st 2000 by Routledge

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