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1-2 of 2 results for Author: timothy c brock (sorted by Publication Date, showing all)
  1. Attention, Attitude, and Affect in Response To Advertising

    Edited by Eddie M. Clark, Timothy C. Brock

    Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and...

    To Be Published April 29th 2015 by Psychology Press

  2. Narrative Impact

    Social and Cognitive Foundations

    Edited by Melanie C. Green, Jeffrey J. Strange, Timothy C. Brock

    The impact of public narratives has been so broad (including effects on beliefs and behavior but extending beyond to emotion and personality), that the stakeholders in the process have been located across disciplines, institutions, governments, and, indeed, across epochs. Narrative Impact draws...

    Published February 18th 2013 by Psychology Press

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