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1. Narrative Impact

   Social and Cognitive Foundations

   Edited by Melanie C. Green, Jeffrey J. Strange, Timothy C. Brock

   The impact of public narratives has been so broad (including effects on beliefs and behavior but extending beyond to emotion and personality), that the stakeholders in the process have been located across disciplines, institutions, governments, and, indeed, across epochs. Narrative Impact draws...

   Published February 17th 2013 by Psychology Press
2. Attention, Attitude, and Affect in Response To Advertising

   Edited by Eddie M. Clark, Timothy C. Brock, David W. Stewart

   Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and...

   Published September 30th 1993 by Psychology Press