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1. Psycholinguistic Phenomena in Marketing Communications

   Edited by Tina M. Lowrey

   The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research...

   Published January 10th 2013 by Psychology Press
2. Contemporary Consumption Rituals

   A Research Anthology

   Edited by Cele C. Otnes, Tina M. Lowrey

   Series: Marketing and Consumer Psychology Series

   Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the...

   Published September 30th 2003 by Psychology Press