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1-5 of 5 results for Author: tony hines (sorted by Publication Date, showing all)
  1. Fashion Marketing

    Contemporary Issues, 3rd Edition

    By Tony Hines

    This exciting third edition of the highly successful Fashion Marketing features all-new content, covering every aspect of the world of fashion marketing from the global supply chain to sustainability. The twelve new chapters from fashion marketing thought leaders now include pedagogical features,...

    To Be Published August 31st 2015 by Routledge

  2. Strategic Marketing Planning

    3rd Edition

    By Colin Gilligan, Richard M.S. Wilson, Tony Hines

    Strategic Marketing Planning is an evolution from Wilson and Gilligan’s classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the implementation or control aspects. Like its predecessor, its focus is on simple questions: Where are...

    To Be Published June 29th 2015 by Routledge

  3. Supply Chain Strategies

    Demand Driven and Customer Focused, 2nd Edition

    By Tony Hines

    Supply Chain Strategies demonstrates how organizations must take strategic decisions in order to manage their supply chains to sustain competitiveness in the global economy. Whereas many textbooks on supply chain management focus on purchasing and operations, this new edition of Tony...

    Published December 15th 2013 by Routledge

  4. Fashion Marketing

    2nd Edition

    By Tony Hines

    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes...

    Published November 23rd 2006 by Routledge

  5. Supply Chain Strategies: Customer Driven and Customer Focused

    By Tony Hines

    Supply Chain Strategies: Customer Driven and Customer Focused highlights the main challenges facing organizations wanting to select, design and implement successful supply chain strategies in an increasingly global and competitive environment. The text features discussion questions at the end of...

    Published August 17th 2004 by Routledge

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