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1-6 of 6 results for Author: tony proctor (sorted by Publication Date, showing all)
  1. Creative Problem Solving for Managers

    Developing Skills for Decision Making and Innovation, 4th Edition

    By Tony Proctor

    Stimulating and developing the creative potential of all members of an organization (not just those in the more traditionally creative functions such as design or research and development) is widely seen as contributing to performance and results. This textbook introduces ideas, skills and models...

    Published November 21st 2013 by Routledge

  2. Creative Problem Solving for Managers

    Developing Skills for Decision Making and Innovation, 3rd Edition

    By Tony Proctor

    The regularity with which the term 'solutions' is used in management speak suggests that management is largely about problem solving. To suggest that thinking creatively is a useful skill in solving a problem may be stating the obvious, but experience tells us that under pressure, managers tend to...

    Published December 21st 2009 by Routledge

  3. Strategic Marketing

    An Introduction

    By Tony Proctor

    Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands...

    Published July 8th 2008 by Routledge

  4. Creative Problem Solving for Managers

    2nd Edition

    By Tony Proctor

    This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a...

    Published April 7th 2005 by Routledge

  5. Fundamental Themes in Clinical Supervision

    Edited by Tony Butterworth, John R. Cutcliffe, Brigid Proctor

    Clinical supervision has been available to nurses for over a decade. This book, edited by leading practitioners in the field, looks at how clinical supervision has developed during this period and what the issues are for the future, including:* education and training in clinical supervision* the...

    Published May 24th 2001 by Routledge

  6. Strategic Marketing

    An Introduction

    By Tony Proctor

    Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization before it can formulate a marketing plan. Subjects covered include: * marketing strategy* analyzing the business environment* the...

    Published June 29th 2000 by Routledge

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