International Perspectives on the Management of Sport is the first multi-contributed book that addresses the various aspects of sport management by some of the most brilliant experts throughout the world. Drawing on the knowledge of international sport management gurus, this book provides...
Published July 5th 2007 by Routledge
Series: Sport in the Global Society
What does commercialisation mean for the future of sport?Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in...
Published March 9th 2005 by Routledge