Skip to Content

Book Search

1-1 of 1 results for Author: tsang sing chan (sorted by Publication Date, showing all)
  1. Consumer Behavior in Asia

    Issues and Marketing Practice

    By Erdener Kaynak, Tsang-Sing Chan

    Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese...

    Published July 21st 1999 by Routledge

Simple Book Search

  1. Date-range:

Advanced Book Search

We suggest filling in as few fields as possible – this usually retrieves the best selection of search results.

Search Options
  1. Date-range: