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1. Marketing in Travel and Tourism

   4th Edition

   By Victor Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod

   Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of...

   Published March 19th 2009 by Routledge
2. British Tourism

   2nd Edition

   By Leonard J Lickorish, Victor T.C. Middleton

   Tourism at any point in time is in many ways a mirror of economic and social change. The changes in British society in the decades from the 1950s to the 21st century are reflected in the forms of tourism that the British have been able to aspire to and afford. 'British Tourism: A Remarkable Story...

   Published January 24th 2007 by Routledge
3. Sustainable Tourism

   By Rebecca Hawkins, Victor T.C. Middleton

   Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being...

   Published February 4th 1998 by Routledge