Many events have evolved over centuries, drawing on local customs and conditions. The rituals underpinning events transcend borders, cultures, and eras. Examples include rites of passage that mark the transition across important life stages, rites of reversal, where social roles are subverted,...
To Be Published September 30th 2014 by Routledge
Branding, Heritage, Terroir
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine...
Published January 8th 2014 by Routledge
The importance of fashion and design in an events context remains under-researched, despite their ubiquity and significance from a societal and economic perspective. Fashion-themed events, for example, appeal to broad audiences and may tour the globe. Staging these events might help to brand...
Published December 4th 2013 by Routledge
Memory, Identities, Conflict
Commemorative Events emphasise remembering. They are held on the anniversaries of significant past events, either annually or after significant time periods. Commemorative events provide fascinating insight into how societies see themselves, their heritage and their identity. These events however...
Published March 3rd 2013 by Routledge
International Perspectives on Development, Histories and Change
In 1872 Yellowstone was established as a National Park. The name caught the public’s imagination and by the close of the century, other National Parks had been declared, not only in the USA, but also in Australia, Canada, and New Zealand. Yet as it has spread, the concept has evolved and...
Published March 12th 2009 by Routledge